This is a fantastic Q&A with Mark Shapiro who was the Indians GM for 9 years and is now their team president. Go read it all. Great stuff.
I think more people will come. But the challenge is 2.2 million instead of 1.6 million doesn’t change the way we operate. Even that extra 500,000, 600,000 people, even if that’s $10-to-15 more million in revenue a year . . . one win in free agency is $9 million. So you’re not going to change the context. Again, I don’t think people want to intellectualize baseball, and I don’t believe you should have to intellectualize baseball . . . and we’ve made a conscious decision in most of our interviews not to get into these topics and just stay positive and talk about what our aspirations are.
But that revenue swing between 1.5 million in attendance and 2.2 million in attendance . . . meaningful dollars but not dollars that will have us plan dramatically different.
Q: It wouldn’t change the amount of money spent?
A: It would change the amount of spent to 15 million dollars a year. What does that buy you in free agency? Very little. One and a half wins.
Q: How is that figure determined?
A: Our analysts can put a value on what it costs in free agency to sign a player and what that means in Wins Above Replacement and what those players end up costing in free agency and that changes every year. They measure all the players signed in free agency and what their history has been and what they offer going forward and they place a value. The challenge in free agency is you’re often paying for that in the first year of a contract, and in the out years of a contract the players WAR usually goes down because he’s usually past his prime. So it becomes a less efficient contract over time. That’s why free agency is never the best way to build. It’s a good way to supplement but not build.
Q: So $8 million for one win?
A: It’s $9 (million) now. It was $8 (million) two yeas ago. I think at the end of this year they figured out it was nine. And when those wins come in the win curve are important. What does that win mean if it’s the difference between 80 and 81? Very little. But if that win’s the difference between 89 and 90, that could be a meaningful win.